It all started in the spring of 2012 when I found myself designing our wedding which was not even 2 months away.
I knew flowers were more than just a hobby for me but until then I never realised I could also consider designing them as a profession too.
So with these in mind, I started to dream about a studio filled with flowers, and myself designing flowers all day long.
It took me many months to convince myself to drop out of the corporate world, for which I was building a carrier for the last 10 years at the time, and become a floral designer. And of course, my love and respect for training and knowledge showed itself one more time and decided to go get the proper training for floristry. Among all other institutions, I chose Flower School New York headed by Eileen Johnson at the time. Globally renown flower master, a design guru, a flower afficionada! After meeting her, after starting the Flower School New York, I have realised truly that I made the right move with my career. It was so simple then. I dreamt it, wished for it, and I did it.
In May 2013, i opened my studio in Istanbul. I wasn’t alone, my whole family was with me, beside me. And Penny had the most amazing team with humangous hearts and talents.
We raised Penny like a tiny baby and witnessed it becoming a prominent flower house over the years. Penny was cherry picked by B|Brooks Fine Flowers boutique flower chain for global orders. This partnership was started in Istanbul and extended to London when I moved Penny to London.
Over the course of 7 magnificent years, Penny collaborated with brands such as Vogue, Hermes, Baccarat, Conde Naste, Raffles, The Pierre NY, Brooklyn Museum and designed visually stunning floral installations for events and a well executed selection of curated living gifts. Each tailored to the specifics of the brand involved. As well as delivering exquisite fresh floral creations to the prominent residents of the Istanbul.
Setting sights on London, Penny opened its second studio in Chelsea in December 2019. Since then, Penny offers exquisite floral pieces where breathtaking selection of cut flowers, unusually curated plants, orchids, succulents and ferns while offering workshops, subscriptions in London.
If you are not sure what to select you can conveniently place orders at PennyBB.com or call the store on (0)2037 349 7850 where the team will guide you through and the of course we deliver to your or your loved ones’ doorstep.
Once you find Penny, you will never want to loose Penny.
We look forward to welcoming you to Penny… And we can’t wait to design your flowers…